Xerox NYSE XRX and Information Overload Syndrome

03.45 in and, information, nyse, overload, syndrome, xerox, xrx

Xerox has a video on Youtube.com, "Information Overload Syndrome", that is attracting some marketing-industry attention. The Wall Street Journals blog, Digits, has a piece by Bill Bulkeley, "Can a Made-Up Disease Help Xerox Sell Services?", that explores Xeroxs efforts at "going viral" with this excellent (and yes, over-the-top) mock-news-style exploration of "IOS". At under 8,000 views on YouTube after several weeks, its not exactly setting the world on fire, but certainly should be viewed as an overall success and innovative use of new media resources, using a "very modest amount" of money, as Bulkeley quotes Young and Rubicams Christa Carone. And like many of its ilk, the video only indirectly gets at a true "call to action", which we infer is engaging Xerox and their managed print services capabilities.

And by the way, I was informed of the WSJ piece (and the video) by a "tweet" from @XeroxCorp!

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Xerox NYSE XRX Tries to Go Beyond Copiers Todays Wall Street Journal

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Todays Wall Street Journal has a great piece by Bill Bulkeley, "Xerox Tries to Go Beyond Copiers -- Vendor Pushes Services That Eliminate Office Machines, Reduce Paper Use".

In a brief (to me anyway!) 800 words or so, Bulkeley describes the state of Managed Print Services (MPS), one of our industrys bright spots in this tumultuous year, with some great insights (and data). He covers, as the story title suggests, Xerox and their MPS efforts, and also those of HP (NYSE HPQ), with brief mentions of Ricoh and Sharp as well.

Bulkeley points to some of the seeming contradictions, or at least changes in behavior, taking place among the industry leaders, as they shift from hardware- and supplies-oriented marketing activities to a services-oriented offering that major enterprise customers are asking for, including ultimately a reduction of overall page-for-page printing and copying volume. He rounds up a great representation of thoughts from manufacturing company execs and their customers along with other industry players, including a quote from my colleague Ed Crowley of Photizo Group, and yes, this blogger.

Highly recommended reading!

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